Increased media coverage is essential to the growth of disability sports.
Athletes may be more likely to achieve at higher levels and to persist in
sports when they receive media recognition for their accomplishments.
Athletes, sports organizations, and event hosts find it easier to acquire
sponsors when there is adequate media coverage. Media coverage also
facilitates public awareness and acceptance of disability and disability
sport.
Why is there so little coverage of disability sports
competitions in the broadcast and print media? What can be done to improve
the frequency and quality of coverage?
Is it wrong to broadcast or print a story about an athlete
with a disability as a human interest story rather than focusing on
accomplishments in sports?
How are sponsorships and media coverage of sports events related?
